Kennedy Castelli


Product and User Experience Designer



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About


Patient Engagement

Designing a scalable communication platform across multiple EHRs.


Net Health's Patient Engagement platform helped providers communicate with patients throughout their care journey.
From appointment requests and digital intake forms to automated reminders, follow-up surveys, and reputation management.

The challenge was designing a flexible platform that could integrate with multiple electronic health records while supporting
the distinct workflows of different specialties.
My Role

User Experience/ User Interface Designer and SME

I partnered closely with engineering leadership to design workflows, map customer journeys, create reusable interaction patterns, and ensure new features aligned with our growing design system.
Responsibilities
  • Workflow mapping
  • Customer journey mapping
  • Interaction design
  • User Interface design
  • Design system implementation
  • Engineering collaboration
  • User Experience reviews


The Challenge



Designing Across Multiple EHRs


Unlike a standalone application, Patient Engagement
needed to feel native inside several Net Health
electronic medical record products.
 This meant balancing:
  •   shared interaction patterns
  •   product-specific workflows
  •   consistent navigation
  •   scalable design system components

Much of my work focused on identifying reusable patterns rather than designing isolated screens.



Communication Throughout Care

Patient engagement spans the entire care journey from appointment requests to treatment plans. Providers needed one system that
supported communication before, during, and after care while making each patient's progress easy to understand.

I mapped common patient touchpoints to help ensure the platform supported each stage while
remaining flexible enough for different specialties. (User journey edited for brevity)





Reusable Message Templates

Providers repeatedly recreate nearly identical communications for appointments, wound care instructions, therapy reminders, and follow-up surveys. Manually editing each message increased administrative work and introduced opportunities for inconsistency.


I designed reusable message templates with dynamic tags that automatically inserted provider, practice, and patient
information. It took many iterations, but the team of engineers, PM, and I landed on this message tag design. We were hesitant about introducing a “drag-and-drop” interaction to clinicians, but after some user testing with positive feedback, we decided to proceed. These message tags reduced repetitive work while maintaining consistency across thousands of communications.




Digital Intake


Design Problem:
Paper forms delayed care and created duplicate data entry for providers. Rigid digital forms were inadequate to changing demographics and care programs. There was an overwhelming need for role-based customization.

Solution:
Create configurable intake templates that practices could customize without engineering support. Allowed providers to collect information before visits while reducing administrative burden.

Key Design Contributions:
Configurable sections, reusable templates, conditional questions, design system components, and integration into provider workflow.






Patient Engagement Analytics

Communication only becomes valuable if providers can understand what is working.
We designed reporting tools that surfaced engagement across registration, messaging, reminders, and patient satisfaction.



Design Contributions:

  • Reusable dashboard layouts

  • Visualization standards

  • Filtering patterns

  • Export workflows

  • Reporting hierarchy






What I Learned:

Working on Patient Engagement shifted how I think about enterprise software. Rather than optimizing a single workflow, I learned to design systems that could adapt across products, specialties, and clinical settings while remaining understandable for providers under significant time pressure.

It also reinforced the value of scalable design systems and close engineering collaboration when building software that continues to evolve. Those lessons continue to shape how I approach complex systems today.






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